They say that there are some secrets behind the factory’s Biscotti di Prato and cakes. Antonio Mattei’s secret ingredient of the Biscotti di Prato recipe is legendary.
However, what counts the most is well described by Francesco Pandolfini, who is in charge of both the Mattei and Deseo (his creature) lines:
“Antonio Mattei takes all the credit for an extraordinary recipe, that of Biscotti di Prato. Not only did he create a new product, he also knew how to market it and make it forever recognizable: and here is our blue package!
When I joined the business, after having completed my university studies, I felt all the weight of this spiritual heritage in my hands. The recipes had been written down on a small notebook by my grandfather Ernesto himself. But we had to find out the secret behind those simple recipes- Biscotti di Prato, Mantovana cake, Brutti Buoni, Filone candito- …each ingredient in the right quantities.
It seemed so easy, the recipes so simple, but it wasn’t in the least simple! We had to understand the most difficult part of all, the whole concept behind those few lines. After twenty years of working in the business, I have understood a few things about it, but most of all, I have realized that tradition is pursued and enriched by devoting time to it, by taking time to learn, by never growing tired of doing the same things and by constantly striving to improve oneself. That is probably how we arouse emotions in those who walk into our store.
And then came Deseo. I’ve had a passion for painting and cooking ever since I was a boy. And so, after several years as production manager of the family business, I felt the need to create something new. A small laboratory for experimentation, that was what Deseo was about in the beginning. That is where I conceived and perfected the recipes of the new cantuccini as well as of the other biscuits we added to the wide Deseo range of products: combining the ingredients, striving to obtain the right texture and working closely with the graphic studio on the new packaging to convey, through images, colors and texts, what our products really are”.